Elements and Performance Criteria
- Develop marketing plan for the brokerage
- Develop brokerage promotion plans
- Develop brokerage sales plans
- Implement promotional strategy
- Prepare sales and distributional channels
- Monitor and review sales and promotional plan implementation
- Criteria to measure the effectiveness of the sales/ promotional strategy are established
- Performance criteria for distribution channels are established so attainment of forecast sales target can be monitored
- Adjustments to the promotional strategy or service distribution are made as necessary to ensure the required result is being obtained